​That box your lipstick comes in? Sure, it’s for shipping and shelving. But -- most importantly -- that box sells the lipstick inside.
 
Whether playful, intriguing, or luxurious, the outside of the package reflects the product inside. The perfect package design for your personal care brand is one that immediately expresses its identity and value. Four concepts are trending strong in 2021.

​Candy and confectionery packaging come into focus around Valentine's Day, but companies strive to make their product stand out year-round. And with more delicious competition from boutique and premium snack makers every year, it's the packaging that sets the best apart.

Video and board game packaging is crucial to sales and setting customer expectations
As long as there have been people, there have been games. Of course, game packaging came along much later with the advent of the retail environment and then the online marketplace. Today, the box the game comes in is as essential to the buyer experience as the game itself.

“One of the most rewarding aspects of my job is growing relationships with the companies I work with. I cherish the business relationship I have with every person at Carlson Print Group, and I cannot wait to continue to grow together in 2021!”   Arika Stoecker - Sales Representative, Case Pape

​Although this year has been challenging for businesses and families alike, the holidays are a bright spot on the horizon. There has never been a better time to reach out to your customers in personal, engaging and unexpected ways. Thoughtfully designed custom packaging will speak volumes about your product and brand, and the holidays are a great time to show off a bold, innovative style -- even “go outside the box” a little.

​Sending a compelling message to your customer takes more than putting ink on paper. Whether you are creating a luxury perfume box or a corporate brochure, premium specialty printing lands a powerful first impression. It can mean the crucial difference between catching the customer’s attention or being tossed into the recycle bin.

Carlson Print Group offers so much more than ink on paper. A specialty premium print shop in the heart of the Midwest, Carlson brings 20-plus years of experience serving valued clients from Main Street businesses to internationally known brands. We are committed to excellence in high-end printing techniques that raise the bar in design and execution. We are an award-winning printer with multiple certifications that support consistency in color, best practices and environmental stewardship.