Increase the time spent looking at your products using motion or 3D effects.  Carlson is the l eading lenticular printer - creating impressive depth, clear graphics and smooth animated flip  products.

WHAT IS LENTICULAR?

The Lenticular printing process utilizes a  combination of specially prepared graphics and plastic lens material to create printed images that have the illusion of depth or motion.  The clear plastic is produced with grooves or ribs called “lenticules.”  These lenticules act as a magnifying glass to reveal the image in small segments giving you the “lenticular effect.”  Light is refracted as the user moves the lens, exposing the various images.  The prepress part is taking the image or images and spliting them, called “interlacing,” to fit within each lenticule which again allows the images to be viewed from different perspectives.

TYPES OF LENTICULAR EFFECTS

3D
Images are layered to give the illusion of depth and perspective, allowing your  message or product to truly stand out from the rest. Unlike two-dimensional design, the lenticular effect allows graphics to appear more realistic and can be incorporated into most images or design styles.​

MORPH
The morph lenticular effect changes one image into another to create the illusion of  transformation, or to illustrate a “before and after” scenario.

FLIP
​By alternating between multiple images, the printed images continuously vanish and reappear. This effect is an excellent way to demonstrate instant "cause-and-effect" comparisons.

ZOOM
A lenticular zoom animation can consist of one or more objects, or even a full image, with an effect that causes images to jump out and back. Consider the “zoom” feature for products, logos, or key messages.

MOTION
Motion or animation is a series of sequential, still images come together to create an animation similar to a short movie clip. This effect is ideal for illustrating body movement or mechanical action.

ULTRA-THIN LENS
Carlson Print Group is one of the only  printers in the country that can successfully print on a thin lens, creating an excellent effect for magazine covers, comic book covers, dust jackets, CD wraps and more.

LENTICULAR PRINTING AND FINISHING

PRINTING

• Printed UV sheetfed Litho on non-lens side
• Printed “wrong reading”
• Generally prints 4 color process + 2 Whites (4CP can be printed on back over the whites)
• Spot colors can be incorporated

FINISHING

• Can be die cut, guillotine or PMC cut
• Thin caliper lens can be scored, folded & stitched
• Lens can be foil laminated to add “glimmer” effect
• Pressure sensitive adhesive can be applied for mounting applications
  

PUTTING IT ALL TOGETHER

Carlson Print Group has an experienced team of designers with several years of experience in designing for lenticular. Our expertise helps our customers make the best use of lenticular  printing. In-depth knowledge of lenses and production processes, and the use of digital proofing allow us to provide accurate prototypes. 

​Lenticular can be used in many applications, like retail packaging, magazine ad inserts, book covers, marketing materials, direct mail and so much more.  Allow Carlson Print Group to help you with your next eye-catching and engaging lenticular piece.