'It's so aesthetic!'

Bold, playful beauty and wellness packaging will top the trends in 2023

Cosmetics and wellness products are often at the leading edge of design trends. It's a saturated market and the packaging must stand out on the shelf. Customers are buying these products because they are interested in beauty and health so, naturally, they are making snap judgments about which packages reflect the aesthetic they seek.
In the cosmetics aisle, the consumer is shopping for an experience—something that makes them look and feel a certain way—and that begins on the outside of the box.

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