For luxury products, the sale starts outside the box

​When we're talking about people, it's what's inside that counts.
 
When it comes to luxury brands and products, the story—and the sale—starts outside the box. Along with packaging materials and design, print plays an important role in identifying very high-end products and connecting to their audience. Luxury packaging is an extension of the product itself, and the consumer should find that the package introduces and raises expectations of the product inside. 

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