Carlson Print Group
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Carlson Print Group Blog

Endless Possibilities for Brands that Design Beyond Boundaries

12/18/2024

 
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At Carlson Print Group, our commitment to cutting-edge technology drives us to create innovative ways for our clients to explore premium print techniques. Using state-of-the-art equipment—including a versatile eight-color press with a double coater—we can achieve remarkable effects in a single pass, including Colour Foil™ and Cast & Cure™ applications. This breakthrough saves time, reduces costs, and opens new possibilities for packaging that stands out.

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Cutting-edge demonstration boxes showcase integrated premium print techniques

9/19/2024

 
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As Carlson Print Group continues to invest in cutting-edge technology, we are also dreaming up new ways to show our customers the innovative, eye-catching print techniques we can produce with our presses, including the new Koenig & Bauer Rapida 106 – an eight-color press with a double coater.
​An improved, unique press configuration delivers eight inks along with a double coater that allows for Colour foil and Cast & Cure applications all in one pass. Traditionally, combining treatments requires the piece to be run multiple times through the press. Our clients can now choose from multiple treatments in one pass, saving valuable time and reducing costs. The ability to explore more flexible options opens up endless creative possibilities while offering greater flexibility and control.


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Boost Your Brand: How a Unique Visual Identity Creates a Competitive Edge

6/12/2024

 
​A strong visual brand is a necessity in today's saturated marketplace. Differentiating the look of your brand can create a significant competitive advantage, influencing customer perceptions, fostering loyalty, and ultimately driving sales. And it won't take years of focus groups and iteration. There are simple yet effective ways to use design, color, texture, and purposeful materials in your print marketing and packaging to boost your product or service's perceived value and selling price. A well-crafted visual brand can set your business apart, so start making a difference today.
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Unleashing Print Possibilities with New Advanced Press Capabilities

3/20/2024

 
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Carlson Print Group continues to invest in cutting-edge technology, which includes a Koenig & Bauer Rapida 106 – a game-changing eight-color press with a double coater. The technological benefits not only enhance print quality but also contribute to sustainability and operational efficiency.
 
Single Pass Efficiency: Unleashing Creative Possibilities
An improved, unique press configuration delivers eight inks along with a double coater with modules
​to allow for cold foil and Cast & Cure applications all in one pass. Traditionally, combining various treatments requires the piece to be run multiple times through the press, but we can now streamline the process. Clients can now choose from multiple treatments in one pass, saving valuable time and reducing costs. The ability to explore more flexible options opens up endless creative possibilities for our clients, giving them greater flexibility and control over their printed products.

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Cast & Cure: An Affordable Specialty Print Technique for Powerful Packaging

2/22/2024

 
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Cast & Cure has emerged as a versatile and cost-effective specialty print technique that packs a punch. This unique process harnesses the power of UV coatings and specialty film to create high-gloss or holographic effects on various surfaces, making it perfect for targeted marketing applications, especially on folding carton packaging.

​Cast & Cure is a decorative coating process that integrates “casting” (or film) and “curing”  techniques to form a consistent, high-quality surface that can include ultra-high gloss, matte, and holographic finishes on a variety of substrates. Cast & Cure applies micro-embossing light-diffracting effects into the surface of materials. 

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Elevate Your Brand with Multiple, Yet Unique, Print Techniques: Combining Tactile and Visual Appeal for Maximum Engagement

1/8/2024

 
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As a designer or marketer representing a corporate brand, you're constantly seeking new ways to make your brand stand out.
The creative design possibilities offered by Carlson Print Group are about to get a major boost, thanks to the recent acquisition of the new Koenig & Bauer Rapida 106 eight-color, LED-UV double coater press

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Carlson Print Group Expands Its Specialty Print Expertise with New Koenig & Bauer Rapida 106 Eight-Color, LED-UV Double Coater Press

11/3/2023

 
Committed to providing our customers with bold, unique products while increasing its production capacity.
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  • The custom configured press is like no other in North America with the ability to run a variety of different substrates, including plastics
  • The Rapida’s full drying package with LED-UV technology reduces power consumption, prints on many substrates such as plastic, decreases drying time, and eliminates distortion
  • The Rapida 106’s advanced color control systems will allow each job to come up to the desired color quickly and maintain that color throughout the production run  

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Striking the balance: The art and science of a perfect package

10/12/2023

 
​Packaging design is a powerful way to influence consumer behavior and brand perception. As a commercial printer specializing in high-end box and paper packaging design, we understand the importance of balancing form and function, beauty and practicality, and sustainability and strength. Innovative, intelligent packaging can launch a relatively unknown brand to superstardom--or at least boost its reputation along the way. 
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The Lasting Impact of Cast & Cure

9/10/2023

 
Elevate your brand with a stunning yet cost-effective specialty print technique
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In the world of modern branding and marketing, making a distinct impression is crucial. To capture consumers' attention and leave a lasting mark, your packaging and marketing materials must reflect an innovative approach. Cast & Cure is an eco-friendly, cost-effective technique that will elevate any design or printed piece.
Cast & Cure, also known as holographic printing, is a specialized print method that merges sophistication with technology. It's not just printing--it's a technique that can transform ordinary marketing materials into extraordinary pieces that reinforce your brand identity.


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Packaging trends look great on paper

5/16/2023

 
​Paper and paperboard are the most sustainable materials used in packaging today. High-profile U.S. brands like Coca-Cola and Heinz are trialing paper bottles. At the same time, Groupo Modelo, makers of Corona beer, reported it would eliminate 100 tons of plastic in phase one of switching to a paper collar for its six-pack beverages. In fact, the Groupo Modelo announcement was the best-read sustainability article on PackagingDigest.com in the first half of 2022. 
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​And just in May, the magazine and website devoted entirely to trends in packaging reported that corporate sustainability goals and Environmental, Social and Corporate Governance (ESG) reporting are “a primary motivator in the shift from plastic to paper.”

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Phone: 952-886-3400
​7490  Golden Triangle Drive - Eden Prairie, MN 55344
Carlson Print Group is a 
Division of American Spirit Corporation
  • About
  • What We Do
    • Specialty Print
    • Packaging
    • Colour Foil
    • Cast & Cure
    • Lenticular
    • Commercial
    • Chrome FX
    • Product Kits
    • Carlson Video
  • Social and Blog
    • Social
    • Blog
  • Careers
  • Contact Us
  • Product Kit