Elevate Your Brand with Multiple, Yet Unique, Print Techniques: Combining Tactile and Visual Appeal for Maximum Engagement

As a designer or marketer representing a corporate brand, you're constantly seeking new ways to make your brand stand out.
The creative design possibilities offered by Carlson Print Group are about to get a major boost, thanks to the recent acquisition of the new Koenig & Bauer Rapida 106 eight-color, LED-UV double coater press

This advanced printing press allows you to utilize multiple print techniques, including gloss and matte finishes, soft touch, rough or raised textures, cold foil, and Cast 'n Cure. (Glitter, Glam and Glow) The result? An eye-catching, tactile marketing piece that will elevate your brand's status and grab attention.

The Power of Touch, Depth, and Dimension
According to a study published in the Journal of Consumer Research, touch is a persuasive tool in the marketing arsenal. When consumers physically engage with an object, their perceived ownership of it increases, making them more likely to react and engage with the message being conveyed.
By incorporating striking visual effects and tactile enhancements, you can create an emotional engagement with your audience that goes beyond the traditional CMYK ink or toner on paper.

​Unleashing the Full Potential of the Rapida 106 Press
The impressive capabilities and flexibility of the Rapida 106 press allow you to incorporate a wide array of print techniques into your designs. Some of these techniques include:

• Soft-touch coatings: Provide a velvety or suede-like feel, adding sophistication and depth to your printed materials.
• Rough textures: Create a tactile sensation that can evoke sensations of grit, sand, or other textured materials, depending on the design.
• Cold foil: Achieve stunning metallic effects without the use of hot foil stamping equipment, enabling a faster production process and unique designs.
• Cast 'n Cure: This holographic effect adds visual depth and dimension, reflecting light and capturing the viewer's eye.

The two coating units and state-of-the-art color control systems of the Rapida 106 press ensure consistent, high-quality results for your printed materials.

​Combining Techniques for Maximum Impact
By skillfully combining multiple print techniques in a single design, the Rapida 106 press can help you create visually engaging print materials that emphasize key aspects of your brand, including package designs, brochures and other marketing pieces. Working together, multiple effects with contrasting or complementary elements can enhance the tactile effects of print to make it come to life.
Upgrade your print marketing game with Carlson Print Group and the Rapida 106 press, and experience the value of tactile, eye-catching products that make a lasting impression firsthand. Capture your audience's attention with print materials that engage both their visual and tactile senses, driving deeper engagement and stronger brand connections.