​The humble beverage box has a great big job. With continued emphasis on direct-to-consumer and online sales, wine, spirits and beer packaging must tell a story from the pages of a catalog, on social and websites, as well as jump off the shelves at member warehouses like Costco and tiny corner markets. All that, and the package must ensure the beverage arrives home in perfectly drinkable condition.

​Koenig & Bauer Rapida 105 PRO provides the definitive advantage of high quality, color consistency, embellishments, speed, and quick changeovers.
 
Carlson Print Group is utilizing its new Koenig & Bauer Rapida 105 PRO press as its centerpiece work-horse machine in the quest to elevate packaging design and printing. It provides customers with the definitive advantage of high quality, color consistency, embellishments, speed, and quick changeovers.

​That box your lipstick comes in? Sure, it’s for shipping and shelving. But -- most importantly -- that box sells the lipstick inside.
 
Whether playful, intriguing, or luxurious, the outside of the package reflects the product inside. The perfect package design for your personal care brand is one that immediately expresses its identity and value. Four concepts are trending strong in 2021.

​Candy and confectionery packaging come into focus around Valentine's Day, but companies strive to make their product stand out year-round. And with more delicious competition from boutique and premium snack makers every year, it's the packaging that sets the best apart.

Video and board game packaging is crucial to sales and setting customer expectations
As long as there have been people, there have been games. Of course, game packaging came along much later with the advent of the retail environment and then the online marketplace. Today, the box the game comes in is as essential to the buyer experience as the game itself.

​Although this year has been challenging for businesses and families alike, the holidays are a bright spot on the horizon. There has never been a better time to reach out to your customers in personal, engaging and unexpected ways. Thoughtfully designed custom packaging will speak volumes about your product and brand, and the holidays are a great time to show off a bold, innovative style -- even “go outside the box” a little.