Famously, the Hershey company popularized the wrapped chocolate bar throughout the world and produced 26 million of the hand-held confections per week by the end of World War II. The Hershey's wrapper is iconic in its chocolate-hued simplicity. It needs no further ornamentation to distinguish itself in the mass market. Indeed, Hershey created the mass market for chocolate.
Packaging has come a long way from the paper bags of the 1800s. True color and brand consistency are just the tip of the iceberg for Carlson Print Group. We have the capability to create and print on a variety of high-end, food-safe boxes, using eight specialty print techniques to match the candy or snack to its perfect consumer. Combined with black and metallics, holographic effects might convey advancement in food innovation or technology, resulting in a connection to a targeted market. Lenticular graphics give an impression of depth and movement, and metallic foils add a knockout element to every color on an image. Coatings and varnishes have a universal appeal in print and packaging. Coatings create a tactile experience, and some can convey specific sensations. Ingredients come from all over the world and bring with them a feast for the senses. Their packaging should too.
We don't have to sugar coat our capabilities -- Carlson Print Group can meet all your food-safe box and specialty printing needs. Call or click today to discuss your next sweet project.