Take a deep dive into the ways Carlson’s new press is serving elite brands around the world in this Print Impressions feature.
“We’ve gained 35% more capacity with our Rapida 105 PRO and seen 30% productivity gains,” says Earl Guinter, Carlson’s sales manager. “We’re also seeing a minimum 25% reduction in make-ready time as compared to our prior press.”
The Rapida 105 PRO has the capability to print on a variety of high-end, food-safe boxes, using eight specialty print techniques. These include holographic effects and lenticular graphics, which give an impression of depth and movement, or metallic foils, which add a knockout element to every color on an image. Coatings and varnishes have a universal appeal in print and packaging. Coatings create a tactile experience, and some can convey specific sensations.
Carlson Print Group purposely equipped the press with a trio of superior color control systems—ErgoTronic Color Control, ErgoTronic LAB, QualiTronic Color Control—to ensure superior color consistency from the beginning of their production run to the end. These systems also give Carlson the ability to measure print quality and execute automatic color correction with QualiTronic ColorControl inline measuring equipment. This new holistic color control is ideal for ensuring perfect customer press checks.