Carlson Print Group invests in a new press for premium packaging

​Koenig & Bauer Rapida 105 PRO provides the definitive advantage of high quality, color consistency, embellishments, speed, and quick changeovers.
 
Carlson Print Group is utilizing its new Koenig & Bauer Rapida 105 PRO press as its centerpiece work-horse machine in the quest to elevate packaging design and printing. It provides customers with the definitive advantage of high quality, color consistency, embellishments, speed, and quick changeovers.

Take a deep dive into the ways Carlson’s new press is serving elite brands around the world in this Print Impressions feature.

“For decades, we’ve cemented our reputation as an elite printer for the most recognizable brands,” says Carlson Print Group chief executive officer Darren Carlson. “Now we are taking that experience and moving quickly into the premium packaging market. The (new) press is being specifically used for its efficiency and productivity, allowing our customers to get their high-end packaging jobs completed quickly to market.”

“We’ve gained 35% more capacity with our Rapida 105 PRO and seen 30% productivity gains,” says Earl Guinter, Carlson’s sales manager. “We’re also seeing a minimum 25% reduction in make-ready time as compared to our prior press.”
 
The Rapida 105 PRO has the capability to print on a variety of high-end, food-safe boxes, using eight specialty print techniques. These include holographic effects and lenticular graphics, which give an impression of depth and movement, or metallic foils, which add a knockout element to every color on an image. Coatings and varnishes have a universal appeal in print and packaging. Coatings create a tactile experience, and some can convey specific sensations.
Carlson Print Group purposely equipped the press with a trio of superior color control systems—ErgoTronic Color Control, ErgoTronic LAB, QualiTronic Color Control—to ensure superior color consistency from the beginning of their production run to the end. These systems also give Carlson the ability to measure print quality and execute automatic color correction with QualiTronic ColorControl inline measuring equipment. This new holistic color control is ideal for ensuring perfect customer press checks.

​To market its growing services, Carlson designed a Specialty Print Kit to inspire package designers and highlight its numerous capabilities. The outer box displays Carlson’s Colour Foil treatment with Matte varnish and UV spot gloss coating. Inside are six tools: foil board, MotionCoat, recycled plastic-PE, Cast & Cure, soft touch, and Colour Foil. Each one displays the amazing capabilities offered by Carlson Print Group and its Rapida press.
 
Click here to request Carlson’s one-of-a-kind specialty print kit, or call 952-886-3411