In a season where many of us cannot connect face-to-face at holiday gatherings and galas, impactful packaging can bridge the gap between your business and your customers. Whether it’s a box on a shelf or a gift on a doorstep, your choice of packaging can keep that connection alive while creating a powerful impression of your company.
Consider five ways your business can create and keep connections through bold yet thoughtful holiday packaging:
Let your package tell a story.
Your package or box can tell your brand story, your product’s story, or the story of your business. As your customer “unboxes” your product, consider revealing important details gradually -- starting with the outside of the box, then on the inside of the box and even printing on the fill. Use your brand colors and images in an unforgettable way. Consider including a personal message with your gift or product that expresses your company’s personality and conveys a heartfelt sentiment during the holidays. Or add a surprise bonus gift inside for a lasting impression.
Make the package part of the gift.
Make an investment in a box that can be reused, shared or displayed. Small, well-made boxes can be used around the office and home to collect important items. Packaging your product in an attractive, durable box makes a gift out of the packaging itself and keeps your brand in front of your customer for a long time. A heavyweight two-piece gift box is an elegant choice.
Create a ‘touchy’ situation.
A box is made to be held by the receiver. Add spark and interest to your package using surfaces that convey a specific experience -- soft touch, natural, raised, glitter, textured and even scented. Experienced specialty printers like Carlson can even print surfaces that feel like a particular object. Have a bit of fun with your clients and customers. For example, consider printing a box that incorporates the feel of sandpaper, leather or orange peel. The possibilities are nearly limitless.
When making your list this holiday season, check it twice to make sure it includes personalized quality packages with dazzling specialty printing for each of your valuable customers and friends.