During the season of giving, even small gestures appear larger when they are powerfully packaged

​Although this year has been challenging for businesses and families alike, the holidays are a bright spot on the horizon. There has never been a better time to reach out to your customers in personal, engaging and unexpected ways. Thoughtfully designed custom packaging will speak volumes about your product and brand, and the holidays are a great time to show off a bold, innovative style -- even “go outside the box” a little.

In a season where many of us cannot connect face-to-face at holiday gatherings and galas, impactful packaging can bridge the gap between your business and your customers. Whether it’s a box on a shelf or a gift on a doorstep, your choice of packaging can keep that connection alive while creating a powerful impression of your company.
 
Consider five ways your business can create and keep connections through bold yet thoughtful holiday packaging:

Let your package tell a story. 
Your package or box can tell your brand story, your product’s story, or the story of your business. As your customer “unboxes” your product, consider revealing important details gradually -- starting with the outside of the box, then on the inside of the box and even printing on the fill. Use your brand colors and images in an unforgettable way. Consider including a personal message with your gift or product that expresses your company’s personality and conveys a heartfelt sentiment during the holidays. Or add a surprise bonus gift inside for a lasting impression.

Convey luxury.
This year, consumers are looking to add a little luxury to their lives. Color combinations like black and silver or gold work for the holidays, even if you might not typically use them, and convey a luxurious feel. Reflective and refractive foils do an excellent job of raising your brand’s image and standing out on a shelf. In addition, when objects appear luxurious, the consumer’s price sensitivity tends to go down, so you can charge a little more at the holidays for a well-packaged product.

​Level up your design with specialty printing.
Specialty print techniques speak to every business sector and can be used to convey specific messages to your particular audience. Combined with intense on-trend colors, premium printing can make a high impact at the holidays that is affordable for your business. Carlson's specialty ​print techniques like 3-D/Motion lenticular technology, dimensional treatments, and tactile surface finishes bring packages to life. An expert technician can guide you through the process of choosing the most dynamic technique or finish for your project.  

Make the package part of the gift.
Make an investment in a box that can be reused, shared or displayed. Small, well-made boxes can be used around the office and home to collect important items. Packaging your product in an attractive, durable box makes a gift out of the packaging itself and keeps your brand in front of your customer for a long time. A heavyweight two-piece gift box is an elegant choice.

Create a ‘touchy’ situation.
​A box is made to be held by the receiver. Add spark and interest to your package using surfaces that convey a specific experience -- soft touch, natural, raised, glitter, textured and even scented. Experienced specialty printers like Carlson can even print surfaces that feel like a particular object. Have a bit of fun with your clients and customers. For example, consider printing a box that incorporates the feel of sandpaper, leather or orange peel. The possibilities are nearly limitless.
 
When making your list this holiday season, check it twice to make sure it includes personalized quality packages with dazzling specialty printing for each of your valuable customers and friends.

More than ink on paper, Carlson Print Group offers competence, expertise and decades of experience to every client we serve. Sign up to receive our latest product kit to experience Carlson Print’s capabilities.