Specialty printing techniques increase consumer connection with your brand

​Sending a compelling message to your customer takes more than putting ink on paper. Whether you are creating a luxury perfume box or a corporate brochure, premium specialty printing lands a powerful first impression. It can mean the crucial difference between catching the customer’s attention or being tossed into the recycle bin.

When a product appears premium or high-end, consumers become less price sensitive. Many customers are happy to pay more for a product they believe to be better quality or associated with a luxury or quality brand. Premium printing techniques are a simple, low-risk way to convey a high-end appearance.
 
Specialty printing has been around since the days of the letterpress, and most print shops can emboss, deboss, foil and die-cut. Still, very few presses offer a range of sophisticated printing techniques sought after by brand-forward companies. Combined with bold designs and strong, on-trend colors, premium printing can make a high impact at an affordable price point. Carlson Printing Group offers several specialty print techniques and coating types that speak to every business sector and can be used to convey specific messages to your particular audience.
 
Think about how you want to portray your brand. Holographic effects, known in the market as Cast & Cure, bring an edgy, futuristic look, catching light and reflecting brilliance from every angle. Combined with black and metallics such as gold and silver, you send the message your company is ahead of the pack and looking for customers who are too.
 
Lenticular printing is in a category all its own. Use lenticular graphics when you want to give an impression of depth and movement. Lenticular printing is especially effective for conveying “before and after” results, as the morph effect changes one image into another, showcasing your product's impressive results. Lenticular imaging can also create a real-life zoom effect, causing specific images or key messages to zoom off the page and back again.
 
When it comes to collectibles and entertainment products such as DVDs and video games, metallic foils add a knockout element to every color on an image.  Eye-catching in their brilliance, Chrome FX foils can be applied to thin gauge substrates like wraps and covers and thick gauge materials like gift cards and plastic packaging.
 
Coatings and varnishes have a universal appeal in print and packaging. Coatings create a tactile experience and some can convey specific sensations, like sand or rope -- some even carry scents to draw in users at all levels of the sensory experience. Coatings can be pearlescent, soft to the touch, and even create the experience of motion as the light reflects on them.
 
When choosing premium printing techniques for your product, remember to start with your brand’s personality and what you want to say to your customers. Then, with an expert printer, the possibilities are limitless.

Offering much more than ink on paper, Carlson Print Group is an industry expert in specialty print techniques. Call or email today for a sample packet or to explore the possibilities for your next project. Sign up to receive our latest Promotional Kit for samples of our work.

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