Try four perfect packaging concepts for your company’s personal care brand

​That box your lipstick comes in? Sure, it’s for shipping and shelving. But -- most importantly -- that box sells the lipstick inside.
 
Whether playful, intriguing, or luxurious, the outside of the package reflects the product inside. The perfect package design for your personal care brand is one that immediately expresses its identity and value. Four concepts are trending strong in 2021.

Metamorphosis conveys meaning
Brands benefit from a transforming photo or illustration displayed on the package. Use lenticular graphics when you want to give an impression of depth and movement. Lenticular printing is especially effective for conveying “before and after” results, as the morph effect changes one image into another, showcasing your product's impressive results. A Carlson Print Group specialty, this design element is eye-catching, and it implies progress and forward movement, two things consumers crave right now. 

Opulence elevates
For impulse or discretionary items like cosmetics, marketers are leaning toward luxurious packaging. Holographic effects, known in the market as Cast & Cure, combine with black, gold and silver to immediately elevate a package. Metallic and color foils can have a similar effect. At a glance, the consumer knows they are getting a truly superior or exclusive brand for their money.

Tell your story
Whether through the unboxing process, the packaging materials you choose, or printing your company’s history, mission or values right on the front, storytelling remains on-trend. Millennials, especially, choose brands that are transparent and values-driven. Graphic novel-style storytelling with original characters and gorgeous art right on the package fits the Gen Z buyer, who delights in a dash of fun alongside a pound of purpose.

Eco-packaging has you covered
Younger consumers have declared the Earth will never go out of style, and they demand packaging to match. Exclusively used in Carlson Print Group boxes, paperboard continues to be a design, marketing and consumer favorite for its ease of printing, assembly, flexibility in design and renewability. Take a deep dive into L’Oréal’s accelerated sustainable packaging plans.
 
From specialty print techniques to Earth-friendly boxes, Carlson has your brand covered. Call or click today to wrap up your next product.