Carlson Print Group
  • About
  • What We Do
    • Specialty Print
    • Packaging
    • Colour Foil
    • Cast & Cure
    • Lenticular
    • Commercial
    • Chrome FX
    • Product Kits
    • Carlson Video
  • Social and Blog
    • Social
    • Blog
  • Careers
  • Contact Us
  • Product Kit
  • Link Page

Carlson Print Group Blog

Try four perfect packaging concepts for your company’s personal care brand

3/26/2021

 
Picture
​That box your lipstick comes in? Sure, it’s for shipping and shelving. But -- most importantly -- that box sells the lipstick inside.
 
Whether playful, intriguing, or luxurious, the outside of the package reflects the product inside. The perfect package design for your personal care brand is one that immediately expresses its identity and value. Four concepts are trending strong in 2021.
Metamorphosis conveys meaning
Brands benefit from a transforming photo or illustration displayed on the package. Use lenticular graphics when you want to give an impression of depth and movement. Lenticular printing is especially effective for conveying “before and after” results, as the morph effect changes one image into another, showcasing your product's impressive results. A Carlson Print Group specialty, this design element is eye-catching, and it implies progress and forward movement, two things consumers crave right now. 
Picture
Opulence elevates
For impulse or discretionary items like cosmetics, marketers are leaning toward luxurious packaging. Holographic effects, known in the market as Cast & Cure, combine with black, gold and silver to immediately elevate a package. Metallic and color foils can have a similar effect. At a glance, the consumer knows they are getting a truly superior or exclusive brand for their money.
Tell your story
Whether through the unboxing process, the packaging materials you choose, or printing your company’s history, mission or values right on the front, storytelling remains on-trend. Millennials, especially, choose brands that are transparent and values-driven. Graphic novel-style storytelling with original characters and gorgeous art right on the package fits the Gen Z buyer, who delights in a dash of fun alongside a pound of purpose.
Picture
Eco-packaging has you covered
Younger consumers have declared the Earth will never go out of style, and they demand packaging to match. Exclusively used in Carlson Print Group boxes, paperboard continues to be a design, marketing and consumer favorite for its ease of printing, assembly, flexibility in design and renewability. Take a deep dive into L’Oréal’s accelerated sustainable packaging plans.
 
From specialty print techniques to Earth-friendly boxes, Carlson has your brand covered. Call or click today to wrap up your next product.

Comments are closed.

    Author

    Enjoy sharing about our company and exceeding our clients expectations with cool print and products.

    Archives

    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    October 2020
    September 2020

    Categories

    All
    About CPG
    Packaging
    Specialty Print
    Vendor Profile

    RSS Feed

Carlson Print Group delivers added value to your brand with creative print techniques that make an impression. We print on virtually any material, including lightweight paper publication grades and a variety of plastics. No matter what the job — from short-run digital solutions, to large-scale litho print projects — the quality of our work is matched only by our dedication to service. Let us “exceed your impression in print” for your next project!
Picture
7490 Golden Triangle Drive
Eden Prairie, MN 55344
Phone: 952-886-3400


©2019 American Spirit Corporation & Carlson Print Group. All Rights Reserved.
Picture
  • About
  • What We Do
    • Specialty Print
    • Packaging
    • Colour Foil
    • Cast & Cure
    • Lenticular
    • Commercial
    • Chrome FX
    • Product Kits
    • Carlson Video
  • Social and Blog
    • Social
    • Blog
  • Careers
  • Contact Us
  • Product Kit
  • Link Page