The Lasting Impact of Cast & Cure

Elevate your brand with a stunning yet cost-effective specialty print technique

In the world of modern branding and marketing, making a distinct impression is crucial. To capture consumers' attention and leave a lasting mark, your packaging and marketing materials must reflect an innovative approach. Cast & Cure is an eco-friendly, cost-effective technique that will elevate any design or printed piece.
Cast & Cure, also known as holographic printing, is a specialized print method that merges sophistication with technology. It's not just printing--it's a technique that can transform ordinary marketing materials into extraordinary pieces that reinforce your brand identity.

The Cast & Cure decorative process forms a consistent, high-quality surface that can incorporate ultra-high gloss, matte, and holographic finishes on a variety of substrates. To achieve the effect, wet ultraviolet or electron beam (UV/EB) varnish is applied. Then, Cast & Cure film is temporarily laminated to the substrate with an image or pattern, and it acts as an embossing tool to manipulate the surface of the coating. The lamination creates an image on the surface of the varnish, and then the varnish is UV- or EB-cured with the casting film still in place. Finally, the film is delaminated and stripped away, leaving the desired pattern on the surface of the substrate.
 
Versatility is Everything 
Cast & Cure's versatility makes it suitable for various surfaces and materials, making it ideal for a range of applications:
 
Packaging Enhancement. Imagine your product's packaging adorned with holographic patterns that shimmer as they catch the light. Cast & Cure creates intrigue and entices customers to engage with your product. Choose from 25 “stock” holographic images and patterns, or we can help you create a proprietary pattern just for your brand.
 
Stylish Marketing Collateral. Business cards, brochures, posters, and postcards can all benefit from Cast & Cure. The technique adds pizzazz, making your brand unforgettable at events and presentations.

Environmental Considerations. Sustainability matters from a practical perspective, but also from a marketing one. Cast & Cure is, in many ways, a green technology your customers may value.
 
Waste Reduction. Cast & Cure minimizes waste by applying holographic patterns precisely, reducing the use of inks and materials.
 
Reusability and Recyclability. Many materials used in the process are recyclable, and the film used to cast and apply the graphics can be reused multiple times before recycling because it is not permanently applied to the substrate.
 
Energy Efficiency. Cast & Cure is energy-efficient, consuming less power compared to some other specialty print methods. The “curing” happens by ultraviolet light and electron beam, unique solvent-free processes that harden the application in a fraction of a second.
 
Cost-Effective Brilliance
Despite its advanced nature, the specialty print technique is also reasonably cost-effective. It can be applied to various materials and surfaces, accommodating a range of budgets. The efficiency of the process often leads to shorter lead times, and it adds a high-value, timeless quality to your branding, reducing the need for frequent updates.
 
Elevate Your Brand
In brand-forward print marketing, innovation and quality are essential. Cast & Cure, with its innovative yet versatile applications, green technologies, and cost-effectiveness, is an ideal choice for companies looking to enhance their identity and market position.
 
At Carlson Print Group, we specialize in guiding brands toward excellence. Our commitment to precision and expertise in specialty print techniques make us the perfect partner to bring your visions to life. To explore how Cast & Cure and our other advanced solutions can bolster your brand and improve customer engagement, visit our website or get in touch with us today.