The film acts as an embossing tool to manipulate the surface of the coating, leaving the desired pattern on the surface of the printed material. Cast & Cure is also cost-effective, making it an attractive option for businesses looking to enhance their products with a premium look at an affordable price. The Magic Behind Cast & Cure Versatility. Cast & Cure offers exceptional versatility in design, providing a range of visual and tactile effects that can enhance the visual appeal of marketing and packaging materials. This versatility is a boon for designers seeking innovative ways to make products stand out on the shelf. Digital embellishment with Cast & Cure can be used for folding cartons, greeting cards, direct marketing, and even stationery, just to name a few applications. Affordability. One of the key benefits of Cast & Cure is its affordability compared to other specialty print techniques. The process is cost-effective and can be seamlessly integrated into existing printing workflows, making it an attractive option for businesses looking to enhance their packaging without breaking the bank. Rigidity. Folding cartons demand a certain level of rigidity to maintain their structure and protect the contents within. Cast & Cure not only provides stunning effects but also ensures superior rigidity, meeting the practical requirements of packaging design. Sustainability. In an era where sustainability is a top priority for many businesses, Cast & Cure aligns with eco-friendly practices. The process itself is efficient, utilizing low-cost materials and minimal waste. Additionally, using UV coatings in Cast & Cure eliminates the need for solvent-based alternatives. The film is reusable and recyclable and does not affect the compostability of the underlying substrate. And once the PP-based Cast & Cure film has been used to the fullest, it can be recycled with other PP materials. With diligent recycling, there is no waste stream associated with Cast & Cure.
Brand Differentiation. In a crowded marketplace, brands are constantly seeking ways to differentiate themselves. Cast & Cure offers a unique and distinctive visual element that sets products apart from competitors. This not only strengthens brand identity but also contributes to increased consumer recognition. Cast & Cure specialists Breit Technologies has worked closely with digital embellishment equipment maker, Scodix. The combination of Breit’s material and Scodix’s equipment expertise creates perfect embellishments for short-run digital print projects for Carlson customers.
Enhanced Shelf Presence. The holographic effects created by Cast & Cure are dynamic and visually striking, ensuring that products featuring this technique stand out on store shelves. Each pattern is made to capture light, giving your design a dynamic sense of movement and enticing customers to take a second look. This enhanced shelf presence is a valuable asset for brands aiming to grab the attention of potential customers in a highly competitive retail environment. A fascinating study discussed in Packaging World looked at how eye-tracking technology offers health and beauty brands insights for package redesign and the use of specialty coatings. The study broke down a vitamin brand’s product packaging into five design elements – brand name, count, label, product name, and visuals (illustrations, etc.) – to determine how often and how quickly each caught consumers' visual attention. Quad, a global marketing experience company, tested matte and gloss and combination finishes on these various elements to determine the most effective. Specialty coatings, in general, drove attention vs the competition, but the differences between the specialty coatings tested here were slight. However, the study noted that “the potential impact on sales is projected to be substantial, especially from the gloss-with-matte test version as it has the highest purchase count at 200% higher than the all-matte version and 50% higher than both the all-gloss and matte-with-gloss versions.” Cast & Cure stands out as a specialty printing game-changer in the world of specialty printing, especially for folding carton packaging. Its affordability, versatility, and sustainability make it a compelling choice for businesses looking to elevate their packaging aesthetics without compromising on cost or environmental responsibility. At Carlson Print Group, we specialize in guiding brands toward excellence. Our commitment to precision and expertise in specialty print techniques make us the perfect partner to bring your visions to life. To explore how Cast & Cure and our other advanced solutions can bolster your brand and improve customer engagement, visit our website or get in touch with us today. Comments are closed.
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