Increase brand loyalty in 2022 with highly touchable packaging and print embellishments

High-touch packaging trends took off before the pandemic, with innovative yet inexpensive digital embellishing exploding onto the scene. Then suddenly, we stopped touching things altogether, and our buying habits leaped online.
​Yet, luxurious and impactful embellished packaging didn’t recede into the background. Instead, its power has doubled—drawing store shoppers in by increasing a product’s irresistibility and perceived value, and helping online shoppers understand what they are getting and why it’s the preferred choice. 

Today’s boxes synchronize design, branding, and packaging in a compelling new way.

Gold and black never seem to go out of style. Signifying luxury and exclusivity, you’ll find metallic foil images, accents, and lettering on packages in every industry, from chocolate to jewelry to beer. Targeted embossing and debossing and a rainbow of metallic colors further upscale a box and add to the product's perceived value.
 
Carlson’s ColourFoil™ process lets you specify exactly the areas of the piece you want to treat and does it with perfect registration. We offer the flexibility to produce 

large, solid areas of foil with fine detail, in addition to half tones, small fonts, and knockouts. Cost-effective customization allows companies to differentiate brands and make special runs pop off the shelf.

Vintage keeps coming back. 
We love to remember the good old days (even the 80’s). Whether we’re nostalgic for a simpler time, or pining for our favorite childhood toys and snacks, vintage designs remind us to smile a little more.
However, high-performing vintage designs take full advantage of modern digital printing techniques—including embellishments, textured papers, and even foil and plastics to recreate a specific impression. It could be a shiny bicycle built for two winding down a cobblestone path, or a soft-touch horse and carriage making its way through the countryside.
No matter how relaxed the pace of yesteryear, new technology can speed your products into your customers’ hands.

Texture is on-trend and Sense-ational

Hands-on is back in a big way. Not surprisingly, textured packaging is gaining steam as one of the biggest trends of the year. Our Sense-ational brand showcases the work we do with our Scodix 6000 to create luxurious coated and soft-touch printed materials and packages that set our clients apart from their competitors.
Interacting with objects helps us remember them and become connected to them—it’s how we decide to become repeat customers or move on to a different brand. 

Textured packaging is especially impactful after an online purchase when you are “meeting” your product for the first time. A “Sense-ational” unboxing experience can transform a new customer into a brand loyalist. 
Embossing and debossing are proven ways to pop a label, a brand, or a company name off a package. But you can also add plastic for sheen and holographic effects, corrugation or recycled paper for a rough feel, or even incorporate part of the product for a uniquely branded experience.
However you decide to enhance your customer’s packaging experience in 2022, make it stand out—literally—with digital printing embellishments and creative box design.
Check out our specialty print effects that help create customers loyal to your brand. Contact us today or request a package sampler to learn how you can increase your product's value through the power of print.