Avoid a paper panic with advance planning and good communication
Now, companies are turning to paper and pulp to manufacture food and beverage packaging, cosmetics containers, detergent and cleaning solution bottles, tissue paper, and more. These so-called fast-moving consumer goods are drawing from the supply once used for print and specialty paper.
Over the past year, demand for typical offset and digital print services such as direct mail, signage, fliers, catalogs, office supplies, and event collateral has increased as people head back to work, shop, and play in person again.
Add to that higher energy prices (primarily due to the war in Ukraine), elevated raw material costs and supply chain challenges, we are looking at a continued paper supply shortage in the print industry. With all of these factors in play, “managing continuous raw material and resource supply is a key challenge for the growth of the market,” according to Fortune Business Insights.
“The North American supply chain has been more stable and predictable over the past couple of years [relative to offshore imports]. Without the cost and complexity of overseas shipping, sourcing paper from North American suppliers has fewer variables and can allow you to have better visibility, shorter timelines, and higher reliability for sourcing your paper needs.”
Other positive signals for paper supply going into the new year include falling container costs and increased carrier reliability and availability.
On paper, if you will, the outlook for the industry is improving. Yet while capacity is low and demand continues to increase (or appears to increase), it will be some time before supply consistently meets the needs of the print industry.
Thankfully, CPG has relationships with reliable suppliers and the flexibility to continue serving our customers the high-quality specialty print products they are accustomed to. With open communication and a good dose of advance planning, we hit the mark every time.
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