Print and packaging stays strong through 2022

2022 can’t get here fast enough.
Consumer demand is up, but supply chain slowdowns and worker shortages continue to cut into productivity and response time. However, print and packaging are as strong as ever, and businesses can differentiate their brands through these mediums.
Do it now because the floodgates will open next year, and you’ll want your products positioned ahead of the pack.

Differentiating within current trends is crucial. It shows your customers you can stand out in a crowd, while staying relevant and aware. Here’s what to look for in 2022:
 
Sustainability. The era of greenwashing is over. Informed consumers are seeking brands that actually do their part for the environment.
Shoppers are willing to pay a premium if the package or printed piece emphasizes safe and sustainable materials. In fact, “nearly two-thirds (64%) of Americans are willing to pay more for sustainable products, but most (74%) don’t know how to identify them,” according to the first-ever Business of Sustainability Index, published by GreenPrint in March. “78% of people are more likely to purchase a product that is clearly labeled as environmentally friendly.” 

​On the design side, a simpler and more low-key look is where the more sustainable materials stand out. Printing sustainability certifications or information about the materials used when producing the box, or the product inside, is another way to engage your consumers with your company’s sustainability efforts. Transparent sustainability is one trend that offers an excellent return on investment.

​Digital embellishment. When you are looking for ways to differentiate your printed products and packages, remember: if your design is unique—even extraordinary—but it doesn’t jump off the shelf or the page, then it’s probably not going to sell.

​Enter specialty print techniques such as color foil, lenticular, holographic, embossing and debossing. These embellishments are visually intriguing and reach out to be touched. They elicit an automatic “WOW” factor. Outside-the-box folding techniques and custom die-cuts show an expert level of care and attention for a printed product.

​The Scodix press accommodates 29 x 41-inch sheets, allowing more flexibility. This saves our customers time and money, while adding limitless customization through digital technology.​​

Authentication. Security is the new pretty.
More than 13% of all US retail is online. Sales surpassed $222 billion in the second quarter of 2021, the highest quarterly revenue in history.
Not surprisingly, counterfeiting is also on the rise. Counterfeit goods reached $1.2 trillion in 2017 and were set to nearly double within three years. The luxury sector is particularly hard hit, with approximately 10% of sales lost each year to counterfeit goods.
Online shoppers are smart to verify the product they just received has not been tampered with and that the package originated with the seller or manufacturer they ordered it from. Savvy brands should protect their intellectual property and their reputation by assuring nothing gets to their customers that didn’t come from them.
Authentication technologies such as QR codes and embedded tags provide that security. Unique codes and other protocols can easily and securely be printed on each box with variable-data printing.
 
2022 is only weeks away. Carlson Print Group can help you sift through the trends and stay ahead of the pack. We make sure you reach the prospects you want and the customers you have.
 
With every job, our goal is to exceed your impression in print. Call 952-886-3400 or contact us today to plan your project tomorrow.