Differentiating within current trends is crucial. It shows your customers you can stand out in a crowd, while staying relevant and aware. Here’s what to look for in 2022:
Sustainability. The era of greenwashing is over. Informed consumers are seeking brands that actually do their part for the environment.
Shoppers are willing to pay a premium if the package or printed piece emphasizes safe and sustainable materials. In fact, “nearly two-thirds (64%) of Americans are willing to pay more for sustainable products, but most (74%) don’t know how to identify them,” according to the first-ever Business of Sustainability Index, published by GreenPrint in March. “78% of people are more likely to purchase a product that is clearly labeled as environmentally friendly.”
Digital embellishment. When you are looking for ways to differentiate your printed products and packages, remember: if your design is unique—even extraordinary—but it doesn’t jump off the shelf or the page, then it’s probably not going to sell.
Authentication. Security is the new pretty.
More than 13% of all US retail is online. Sales surpassed $222 billion in the second quarter of 2021, the highest quarterly revenue in history.
Not surprisingly, counterfeiting is also on the rise. Counterfeit goods reached $1.2 trillion in 2017 and were set to nearly double within three years. The luxury sector is particularly hard hit, with approximately 10% of sales lost each year to counterfeit goods.
Online shoppers are smart to verify the product they just received has not been tampered with and that the package originated with the seller or manufacturer they ordered it from. Savvy brands should protect their intellectual property and their reputation by assuring nothing gets to their customers that didn’t come from them.
Authentication technologies such as QR codes and embedded tags provide that security. Unique codes and other protocols can easily and securely be printed on each box with variable-data printing.
2022 is only weeks away. Carlson Print Group can help you sift through the trends and stay ahead of the pack. We make sure you reach the prospects you want and the customers you have.
With every job, our goal is to exceed your impression in print. Call 952-886-3400 or contact us today to plan your project tomorrow.
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