Take Your Project to the Next Level with Special Effects & Finishing – Part 2

​In Part 1 of our Special Effects blog, we covered the fundamentals of special effects and finishing. Now let's talk about why it is worth the investment. Beyond the "what" of special finishing lies the "why". At Carlson Print Group, we are firmly in the "why not" camp because these techniques only add to your work's quality, value and overall appeal. 
Worth the investment
It's true – special effects are not free. There is an additional cost to add these to your print and packaging projects. In the end, we think you'll see that the benefits far outweigh the costs.

Print that is hands-on
We live in a sensory-driven world. We crave tactile experiences and have come to expect them. Special finishing and effects lure customers into interacting with your print and packaging pieces, thus allowing them to engage their brains at a high level with your product. The more engagement they have, the more your brand or product leaves a lasting impression.
 
It's a changing world
The pandemic has caused a shift in how we live, work and play. Consumers are buying more, particularly online, they are eating and drinking at home more often, and they are looking to try new products – causing a spike in packaging. To keep up with demand and stay competitive, many brands have made investments in rebranding and repackaging. 

Print and packaging that is memorable
Special effects and finishing are worth the investment because they work. They help brands carve out a niche market from their competition. They are highly visible on the "shelf," whether that's in-store or online. They help brands engage more with the intended audience by inviting them to touch and interact with the product, thus building a memory that can stay with the buyer

​Investing in special finishing and enhancements for your print and packaging projects is something that we firmly believe adds to the value of your product. It's why Carlson Print Group has become the expert and continues to grow and invest in the latest technology and equipment for special finishing.
 
Want to see what Carlson Print Group can do? Request our sample kit today to see the enhancements in action or give us a call to discuss how to use special finishing for your next project effectively.