Self on a shelf. Brand identity is everything in today’s competitive retail environment. A merchandise item or display that jumps off the shelf, offering a clear and unique value proposition, is way ahead in the race. Clarity, authenticity, simple design, and practicality are key design elements in a retail environment. Check out these six rules of great packaging design for reinforcing brand identity on the display shelf.
Consistency counts. A brand needs to be recognizable, and packaging that is consistent from store to store and shelf to shelf will draw the shopper’s eye. Quality printing can make those brand colors, images and fonts pop off the box, maintaining brand integrity. Read more here about the whys and hows of brand consistency.
A touchy subject. Speaking of pixels, have you ever just picked one up and held it for a minute? Neither have we. On the other hand, what a package feels like when you take it off the shelf gives a buyer an immediate impression of the brand. A package that is well constructed, feels substantial, and is pleasant to hold speaks volumes about the quality of a brand. In contrast, a flimsy or poorly engineered box conveys a brand that may not be reliable. Outside-the-box coatings and effects like holographic, lenticular or 3D, and color foils add even more tactile and sensory excitement, engaging buyers.
Build your brand identity across digital and print platforms for a robust, multi-faceted approach to marketing. Carlson Print Group is ready to exceed your impression in print. Call 952-886-3411 or visit us today to get started.
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