How to make your packaging pop for differentiation and greater impact

Packaging is a powerful way to introduce your brand to the world. A dynamic box that showcases a clear message is way ahead in the race. Clarity, differentiation, and the wow factor are key design elements in a competitive retail environment such as specialty pet products.

These new boxes are the cat’s pajamas.
Our client recently launched a high-profile flea and tick product, NextStar™. It’s the next generation of their flagship products, and they wanted to make it fly off the shelf and into online shopping carts. We worked with their designers to add our ColourFoil™ process to the box, giving it a stand-out metallic enhancement.

Because we used cold foil, we were able to easily change the colors on the boxes to differentiate products for cats and four different sizes of dogs, while keeping the vibrant metallic pop. Since they launched in January 2022, sales have skyrocketed, with frequent repeat orders.
​
Big impact embellishments don’t have to break the bank.
Cast & Cure and ColourFoil™ are great examples of high-impact specialty print techniques that are cost-effective to incorporate into your branded packaging. Cast & Cure is a state-of-the-art technology that lets you add eye-catching prism/holographic effects, and the ColourFoil process seamlessly merges metallic foil into images and graphics to create stunning results.
 
Request a specialty print and packaging kit.
In a recent issue of Brand Experience Packaging Magazine, Carlson Print Group shined the light on its Specialty Print Kit that inspires designers and elevates brands. High-end techniques and finishes that were once cost-prohibitive are now available to businesses of all sizes that want to entice new customers or dazzle current ones. Created with eco-friendly paperboard, Carlson’s premier packaging options meet consumers’ preference for light-on-the-Earth boxes with heavy-on-the-fabulous finishes. Request our kit today!