​Packaging design is a powerful way to influence consumer behavior and brand perception. As a commercial printer specializing in high-end box and paper packaging design, we understand the importance of balancing form and function, beauty and practicality, and sustainability and strength. Innovative, intelligent packaging can launch a relatively unknown brand to superstardom--or at least boost its reputation along the way. 

In the world of modern branding and marketing, making a distinct impression is crucial. To capture consumers' attention and leave a lasting mark, your packaging and marketing materials must reflect an innovative approach. Cast & Cure is an eco-friendly, cost-effective technique that will elevate any design or printed piece.
Cast & Cure, also known as holographic printing, is a specialized print method that merges sophistication with technology. It's not just printing--it's a technique that can transform ordinary marketing materials into extraordinary pieces that reinforce your brand identity.

​Paper and paperboard are the most sustainable materials used in packaging today. High-profile U.S. brands like Coca-Cola and Heinz are trialing paper bottles. At the same time, Groupo Modelo, makers of Corona beer, reported it would eliminate 100 tons of plastic in phase one of switching to a paper collar for its six-pack beverages. In fact, the Groupo Modelo announcement was the best-read sustainability article on PackagingDigest.com in the first half of 2022. 

Cosmetics and wellness products are often at the leading edge of design trends. It's a saturated market and the packaging must stand out on the shelf. Customers are buying these products because they are interested in beauty and health so, naturally, they are making snap judgments about which packages reflect the aesthetic they seek.
In the cosmetics aisle, the consumer is shopping for an experience—something that makes them look and feel a certain way—and that begins on the outside of the box.

Here’s the thing about specialty printing—each project is special, unique from all the rest.
This means the team at Carlson Print Group never takes a set-it-and-forget-it approach to your project or campaign. We follow best practices and are leaders in our field, and when it comes to our customers, each one is special, and we treat you that way.

​Paper is having a moment. The world has finally figured out what the printing industry has known for decades—paper is the most sustainable and recyclable packaging material on earth.
 
This means a mixed bag for commercial printers and their clients.
 
Supply and demand for graphic printing and specialty paper decreased over the past two years as traditional workflows moved online, and paper and pulp manufacturers increased paperboard production for shipping goods worldwide.

High-touch packaging trends took off before the pandemic, with innovative yet inexpensive digital embellishing exploding onto the scene. Then suddenly, we stopped touching things altogether, and our buying habits leaped online.
​Yet, luxurious and impactful embellished packaging didn’t recede into the background. Instead, its power has doubled—drawing store shoppers in by increasing a product’s irresistibility and perceived value, and helping online shoppers understand what they are getting and why it’s the preferred choice. 

Carlson Print Group will partner with innovative digital press manufacturer Scodix at the Amplify expo June 14th – 16th at the Minneapolis Convention Center.
 
The immersive three-day event will include a trade expo, technology demonstrations, and seminars. Scodix experts will teach advanced digital embellishment design and file set-up in a Digital Workshop.

Packaging is a powerful way to introduce your brand to the world. A dynamic box that showcases a clear message is way ahead in the race. Clarity, differentiation, and the wow factor are key design elements in a competitive retail environment such as specialty pet products.