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Carlson Print Group Blog

'It's so aesthetic!'

1/31/2023

 

Bold, playful beauty and wellness packaging will top the trends in 2023

Cosmetics and wellness products are often at the leading edge of design trends. It's a saturated market and the packaging must stand out on the shelf. Customers are buying these products because they are interested in beauty and health so, naturally, they are making snap judgments about which packages reflect the aesthetic they seek.
In the cosmetics aisle, the consumer is shopping for an experience—something that makes them look and feel a certain way—and that begins on the outside of the box.
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At Carlson Print Group, we want your project to shine, from concept to print to finish

12/2/2022

 
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Here’s the thing about specialty printing—each project is special, unique from all the rest.
This means the team at Carlson Print Group never takes a set-it-and-forget-it approach to your project or campaign. We follow best practices and are leaders in our field, and when it comes to our customers, each one is special, and we treat you that way.
​If you can dream it, we can do it
We work with customers—and prospective customers—to help them dream up the best design for the greatest impact and success. We never want to simply sell you a product you don’t need or want because it’s convenient for us. Our job is customizing each piece to your specifications. When your marketing collateral or packaging exceeds your expectations, we all count it as a win!

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Paper is still a mixed bag for the print industry

10/19/2022

 

Avoid a paper panic with advance planning and good communication

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​Paper is having a moment. The world has finally figured out what the printing industry has known for decades—paper is the most sustainable and recyclable packaging material on earth.
 
This means a mixed bag for commercial printers and their clients.
 
Supply and demand for graphic printing and specialty paper decreased over the past two years as traditional workflows moved online, and paper and pulp manufacturers increased paperboard production for shipping goods worldwide.

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Increase brand loyalty in 2022 with highly touchable packaging and print embellishments

7/14/2022

 
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High-touch packaging trends took off before the pandemic, with innovative yet inexpensive digital embellishing exploding onto the scene. Then suddenly, we stopped touching things altogether, and our buying habits leaped online.
​Yet, luxurious and impactful embellished packaging didn’t recede into the background. Instead, its power has doubled—drawing store shoppers in by increasing a product’s irresistibility and perceived value, and helping online shoppers understand what they are getting and why it’s the preferred choice. 

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Meet us at Amplify or come to our in-house LIVE Scodix demo on June 15!

5/27/2022

 
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Carlson Print Group will partner with innovative digital press manufacturer Scodix at the Amplify expo June 14th – 16th at the Minneapolis Convention Center.
 
The immersive three-day event will include a trade expo, technology demonstrations, and seminars. Scodix experts will teach advanced digital embellishment design and file set-up in a Digital Workshop.

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How to make your packaging pop for differentiation and greater impact

5/6/2022

 
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Packaging is a powerful way to introduce your brand to the world. A dynamic box that showcases a clear message is way ahead in the race. Clarity, differentiation, and the wow factor are key design elements in a competitive retail environment such as specialty pet products.
These new boxes are the cat’s pajamas.
Our client recently launched a high-profile flea and tick product, NextStar™. It’s the next generation of their flagship products, and they wanted to make it fly off the shelf and into online shopping carts. We worked with their designers to add our ColourFoil™ process to the box, giving it a stand-out metallic enhancement.

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Make a 3-D impression with 2-D specialty print effects

3/15/2022

 
You only have two dimensions to make a three-dimensional impression.
 
Today's cinema, animation, and television productions use innovative special effects driven by advances in technology. Collateral, collectibles, and merchandise related to these kinds of projects need to match their tone and action.
​With specialty print, it's a breeze to pop graphics off the page and into the attention of your audience, mirroring today's media. Think about memorabilia such as baseball cards, film posters, and comic books that replicate the big screen mood and excitement. ​Small high-quality runs related to big media and larger-than-life figures can create valuable pieces that become tomorrow's collectibles.

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Think outside paper. Upscale your premium printing projects with plastic to surprise and engage

2/24/2022

 
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Is your company thinking past paper?
 
While paper is in high demand worldwide, your organization should be aware of all the high-quality substrates available for printing on—especially when you are considering specialty printing and premium packaging.
 
We recently invested in show-stopping application technology that elevated our ability to digitally print on all types of materials, increasing the wow factor on each project while lowering costs overall.
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The new Scodix Ultra 6000 adds to our already amazing equipment lineup, giving us even greater capabilities to add foil, metallics, embossing, and other special finishes to projects.

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Rise and Shine! Elevate your packaging with specialty print techniques

1/13/2022

 
While other packages are sleeping on the job, yours can rise and shine.
 
The magic of specialty printing is in the sensory experience. Embossing, debossing, foils and lenticular graphics make people want to reach out and touch packages on display. This interaction is especially important in luxury markets where price points are higher, buyers are discerning, and brand competition is fierce.

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Print and packaging stays strong through 2022

12/20/2021

 
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2022 can’t get here fast enough.
Consumer demand is up, but supply chain slowdowns and worker shortages continue to cut into productivity and response time. However, print and packaging are as strong as ever, and businesses can differentiate their brands through these mediums.
Do it now because the floodgates will open next year, and you’ll want your products positioned ahead of the pack.

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Phone: 952-886-3400
​7490  Golden Triangle Drive - Eden Prairie, MN 55344
Carlson Print Group is a 
Division of American Spirit Corporation
  • About
  • What We Do
    • Specialty Print
    • Packaging
    • Colour Foil
    • Cast & Cure
    • Lenticular
    • Commercial
    • Chrome FX
    • Product Kits
    • Carlson Video
  • Social and Blog
    • Social
    • Blog
  • Careers
  • Contact Us
  • Product Kit