​A strong visual brand is a necessity in today's saturated marketplace. Differentiating the look of your brand can create a significant competitive advantage, influencing customer perceptions, fostering loyalty, and ultimately driving sales. And it won't take years of focus groups and iteration. There are simple yet effective ways to use design, color, texture, and purposeful materials in your print marketing and packaging to boost your product or service's perceived value and selling price. A well-crafted visual brand can set your business apart, so start making a difference today.

Carlson Print Group continues to invest in cutting-edge technology, which includes a Koenig & Bauer Rapida 106 – a game-changing eight-color press with a double coater. The technological benefits not only enhance print quality but also contribute to sustainability and operational efficiency.
 
Single Pass Efficiency: Unleashing Creative Possibilities
An improved, unique press configuration delivers eight inks along with a double coater with modules

Cast & Cure has emerged as a versatile and cost-effective specialty print technique that packs a punch. This unique process harnesses the power of UV coatings and specialty film to create high-gloss or holographic effects on various surfaces, making it perfect for targeted marketing applications, especially on folding carton packaging.

​Cast & Cure is a decorative coating process that integrates “casting” (or film) and “curing”  techniques to form a consistent, high-quality surface that can include ultra-high gloss, matte, and holographic finishes on a variety of substrates. Cast & Cure applies micro-embossing light-diffracting effects into the surface of materials. 

As a designer or marketer representing a corporate brand, you're constantly seeking new ways to make your brand stand out.
The creative design possibilities offered by Carlson Print Group are about to get a major boost, thanks to the recent acquisition of the new Koenig & Bauer Rapida 106 eight-color, LED-UV double coater press

​Packaging design is a powerful way to influence consumer behavior and brand perception. As a commercial printer specializing in high-end box and paper packaging design, we understand the importance of balancing form and function, beauty and practicality, and sustainability and strength. Innovative, intelligent packaging can launch a relatively unknown brand to superstardom--or at least boost its reputation along the way. 

In the world of modern branding and marketing, making a distinct impression is crucial. To capture consumers' attention and leave a lasting mark, your packaging and marketing materials must reflect an innovative approach. Cast & Cure is an eco-friendly, cost-effective technique that will elevate any design or printed piece.
Cast & Cure, also known as holographic printing, is a specialized print method that merges sophistication with technology. It's not just printing--it's a technique that can transform ordinary marketing materials into extraordinary pieces that reinforce your brand identity.

​Paper and paperboard are the most sustainable materials used in packaging today. High-profile U.S. brands like Coca-Cola and Heinz are trialing paper bottles. At the same time, Groupo Modelo, makers of Corona beer, reported it would eliminate 100 tons of plastic in phase one of switching to a paper collar for its six-pack beverages. In fact, the Groupo Modelo announcement was the best-read sustainability article on PackagingDigest.com in the first half of 2022. 

Cosmetics and wellness products are often at the leading edge of design trends. It's a saturated market and the packaging must stand out on the shelf. Customers are buying these products because they are interested in beauty and health so, naturally, they are making snap judgments about which packages reflect the aesthetic they seek.
In the cosmetics aisle, the consumer is shopping for an experience—something that makes them look and feel a certain way—and that begins on the outside of the box.

Here’s the thing about specialty printing—each project is special, unique from all the rest.
This means the team at Carlson Print Group never takes a set-it-and-forget-it approach to your project or campaign. We follow best practices and are leaders in our field, and when it comes to our customers, each one is special, and we treat you that way.